Softsphere
I Help Businesses, Both As A Freelancer & Also As An Agency Owner, Build, Grow & Scale Their Business From 7 Figures - 9 Figures Online, Using Digital Marketing & Other High-Income Digital Skills.
01
The Brief
02
The Challenge
03
The Approach
04
The Results
The Brief
Industry innovator Softsphere creates cutting-edge eyeglasses and helmets with dynamic innovations, enhanced performance, and modern appearance to ignite pleasure outside of walls.
By expanding into new paid channels with a strategy designed expressly to promote new client acquisition, my agency, Mazsapel Solutions, helped Softsphere in meeting its ambitious revenue projections.
The Challenge
Softsphere sought to efficiently expand to new paid media channels while scaling eCommerce revenue and achieving sustainable growth.
Additionally, they wanted to implement robust tracking and reporting in order to quantify success accurately.
Increase engagement by creating various creative forms as well to encourage greater involvement with already existing assets.
The Approach
Data Reliability: To provide the appropriate signals to the ad networks, we audited and installed new site tracking.
Robust Test Framework: To construct the best account structure for each channel, we established an array of tests.
We then iterated with “always on” testing to iterative improvements over time.
Expansion of Channels: From three to seven paid media channels, we continuously experimented with additional channels.
Iterative creative development: To support important seasonal launches, we developed and evaluated new creative.
We also established a branded content strategy that made use of Softsphere’s athletes to engage new audiences.
The Results
Platforms: Ads
Search, Shopping, Display, Discovery, Facebook, Instagram, YouTube.
What We Did:
- eCommerce Strategy.
- Channel Exploration.
- Optimization.
- Tracking, Analysis & Automated Reporting.
- Incrementality Testing.
- Creative Strategy, Development & Testing.
- Product Feed Optimization.