HydroLith
I Help Businesses, Both As A Freelancer & Also As An Agency Owner, Build, Grow & Scale Their Business From 7 Figures - 9 Figures Online, Using Digital Marketing & Other High-Income Digital Skills.
01
The Brief
02
The Challenge
03
The Approach
04
The Results
The Brief
Ending the world water issue through The Aqualite Subscription Community and One-Time Donations is one of HydroLith’s ambitious goals.
In order to find new, untapped creative and message components that connected with audiences, my agency helped HydroLith to build and implement a creative testing approach.
This helped boost the amount of one-time and recurring donations at a cheaper cost.
The Challenge
On Facebook and Instagram, HydroLith sought to successfully roll out new ad types and visual aesthetics.
In order to maximize the effectiveness of ad expenditure and drive brand learning, they also wanted to encourage new donations and test various creative themes and formats.
HydroLith asked us to delve deeply into their narrative and create a succession of stories that would appeal to consumers as they experimented with new messaging.
The Approach
01
Concept Creation:
Through collaboration, we crafted a number of creative concepts that show HydroLith’s impact on the global water crisis, its mission and aims, the path taken by each dollar, the effects of individual donations, and more.
Iterative Test Framework:
Creative Testing was conducted in stages, with each learning stage influencing the creation of the subsequent level.
We began by identifying and improving what was already effective, then we moved on to exploring new creative possibilities, and ultimately we optimized the areas where we had success and further explored successful themes using price point message experiments.
02
Ad Format Diversification:
To better optimize creative delivery at the user level and give each audience several opportunities to learn about HydroLith, new asset types, styles, durations, and sizes were introduced into the account.
Following best practices:
It was essential to reduce the number of variables in each test in order to draw meaningful findings.
This was made feasible by adhering to a procedure for implementing best practices that included:
- Equitable budget distribution.
- A/B test setting.
- Power calculation of +80%.
- Identical campaign structure.
- Opting into the same placements.
- Allowing for a minimum testing period of two weeks.
The Results
Platforms:Ads
Facebook & Instagram.
What We Did
- Creative Strategy.
- Creative Development.
- Creative Testing