Keyword Expansion & Prioritization:

In the early stages of our collaboration, we identified critical targeting voids in non-brand and competitor keywords, discovered new trial drivers, and balanced this expansion with the greatest possible exposure to the top revenue drivers.

Offline Sales Tracking & Pipelining:

A key component of our plan was recognizing and tracking the potential revenue from trials.

With encouraging initial results, we initiated offline sales conversions and started optimizing towards this objective.

We developed a daily business trial and sales tracking report with the assistance of our data pipelining experts to direct important continuing keyword and regional optimizations in support of bottom-line efficiencies.

Localization:

The global availability of Avispex’s product is localization.

Early on, we established contact with our Google translation partners in order to broaden and deepen Avispex’s global reach.

Strategic Management:

Along with our thorough reporting, we also put up monthly agendas to discuss strategy at a high level and align on three major objectives to advance each month while maintaining our focus on significant commercial expansion and innovation.